Kelly Bradley-Scott is an Oakland native determined to help others feel good in their own skin – literally! Kelly’s creation is an all-natural, organic skin product under the CypherComplete360 line. “Cypher” refers to anything cyclical, and is part of the hip-hop lexicon (thank you, Nas). The cyclical nature of taking care of your body and skin comes full circle to make you feel “complete.”
In his own words: “I created an aftershave that actually works. I use it. I am bald because I can be. I grow a full head of hair, and can only shave my head confidently because I know this stuff works.”
Kelly has been experimenting for over 10 years, producing balms, lotions, and ointments. He began this work while living in Phoenix, AZ where he found the heat exacerbated razor bumps and irritations on his post-shave skin. After years of trial and error, he has come upon a solution to a problem: many men suffer from use of conventional post shave products, which are often alcohol-based and can produce unsightly bumps and painful irritation. This is true especially for African American men, who often can’t use certain razors because of naturally coarse hair and struggle to get a clean shave as a result. Kelly hopes this product will allow individuals to feel and look comfortable in their skin, and plans to later introduce other skin products in his line, with a lip balm in the works and maybe one day a deodorant.
We met Kelly back in March while doing outreach for our Text Hotline with East Bay entrepreneurs. He was in the “Plan” stage of his business development, and had already developed several prototypes of an all-purpose ointment, as well as some preliminary branding material.
Over the last several months, we’ve helped Kelly navigate the ecosystem of local business service providers and zero to low interest rate lenders. Now Kelly is enrolled in a Centro Community Partners entrepreneurship course, helping him develop his business plan, and exposing him to a peer network of local entrepreneurs. Kelly also met with Working Solutions and Start Small, Think Big for advice on lending options and legal questions.
Despite challenges and uncertainty, Kelly is an entrepreneur because he finds it liberating to shape and mold his own future. He acknowledges that it’s been a difficult journey, but is grateful that it has led him to explore his world, grow internally, shift his whole paradigm, and is bringing him one step closer to “becoming a person who deserves what they want.”