Jonathan Makonnen

Founder of UNFAZED

Athletic and Street Wear Apparel

Jonathan founded his streetwear/athleisure brand UNFAZED in 2018. UNFAZED focuses on empowering people to be their best as often as possible by having a strong mindset when adversity arises. As a former college football athlete at CAL and cancer survivor, Jonathan has a lot to share and inspire others about his journey.

In 2023, Jonathan attended our VIP BACC 15 event and was introduced to several attendees from US Bank. As a result, one US Bank representative bought T-Shirts from UNFAZED for his entire department! ACD supported Jonathan with his ICA application in early 2024. The process of preparing for the application inspired Jonathan to develop a new scalable business model for school sports uniforms. Jonathan already has samples of the uniforms and is starting sales.

“Having that extra power behind me and knowledge from my Alliance Navigator has helped me tremendously with getting more information and being able to utilize it.”